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Android Apps Marketing : Secrets to Selling Your Android App

Description:

The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development

Title : Android Apps Marketing - Secrets to Selling Your Android App

author(s) : Jeffrey Hughes

Publisher: *****

Year: 2010

size : 15 Mb

file type : PDF

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42 Rules of Marketing : A Funny Practical Guide with the Quick and Easy Steps to Success

Description:

The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do. The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic.

Title : 42 Rules of Marketing - A Funny Practical Guide with the Quick and Easy Steps to Success

author(s) : Laura Lowell

Publisher: xxxxx

Year: 2007

size : 0.5 Mb

file type : PDF

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Does Your Marketing Sell ? The Secret of Effective Marketing Communications

Description:

Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-five years of successful sales and marketing experience, hundreds of real world case studies, the best in marketing communications research and the received wisdom of some of the world's greatest marketers. These elements combine to form a simple, practical model that will help you to create striking marketing communications and to discover and remove the flaws from your marketing message. Highlighting the best of contemporary marketing campaigns with numerous illustrations and examples, delivered in a clever and accessible style, Does Your Marketing Sell? will show you how to make the most out of your marketing.

Title : Does Your Marketing Sell ? The Secret of Effective Marketing Communications

author(s) : Ian Moore

Publisher: xxxxxx

Year: 2005

size : 6 Mb

file type : PDF

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Gay and Lesbian Tourism : the Essential Guide for Marketing cover

Description:

This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community. * The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer* Provides a current and comprehensive survey of research * Offers a practical approach from the industry's top experts in gay tourism

Title : Gay and Lesbian Tourism - the Essential Guide for Marketing cover

author(s) : Jeff Guaracino

Publisher: xxxxxx

Year: 2007

size : 4 Mb

file type : PDF

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Description:

"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."–Michael Purcell, Senior Vice President, Product Development, Global Cash Card"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."–Catherine Monson, President, PIP Printing"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."–Marc Anthony, President, Black Dot Wireless"In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."–Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management

Title : Shiny Objects Marketing - Using Simple Human Instincts to Make Your Brand Irresistible

author(s) : David A. LaBonte

Publisher: ******

Year: 2008

size : 1 Mb

file type : PDF

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The Little Blue Book of Marketing : Build a Killer Plan in Less Than a Day

Description:

A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.

Title : The Little Blue Book of Marketing - Build a Killer Plan in Less Than a Day

author(s) : Paul Kurnit, Steve Lance

Publisher: xxxxxx

Year: 2009

size : 1 Mb

file type : PDF

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The Cool Factor : Building Your Brands Image through Partnership Marketing

Description:

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor , Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their ''cool factor'' even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.

Title : The Cool Factor - Building Your Brands Image through Partnership Marketing

author(s) : Del Breckenfeld

Publisher: Wiley

Year: 2008

size : 2 Mb

file type : PDF

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Product Innovation : Leading Change through Integrated Product Development

Description:

This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

Title : Product Innovation - Leading Change through Integrated Product Development

author(s) : David L. Rainey

Publisher: Cambridge University Press

Year: 2005

size : 4 Mb

file type : PDF

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Description:

Visual Marketing: From Attention to Action Visual Marketing: From Attention to ActionКниги Маркетинг Автор: Michel Wedel, Rik Pieters Год издания: 2007 Формат: pdf Издат.:Lawrence Erlbaum Страниц: 320 Размер: 4,2 ISBN: 0805862927 Язык: Английский0 (голосов: 0) Оценка:This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception (chapters 2-5) visual cognition (chapters 6-9) and action and choice (chapters 10-12). The chapters go beyond what is known, and offer in many cases a more speculative and visionary account of the directions that visual marketing research could and should take.Rather than being confined to advertising only, this new volume shows how visual marketing permeates almost all consumer and marketing activities. It will be of interest to undergraduate and graduate students in marketing, management, industrial design, and consumer and social psychology. Professional practitioners, especially those involved with marketing communications, retail, and in store marketing and market research, will also benefit from the empirically based and innovative ideas put forth in this book.

Title : Visual Marketing - From Attention to Action

author(s) : Michel Wedel, Rik Pieters

Publisher: Lawrence Erlbaum

Year: 2007

size : 5 Mb

file type : PDF

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30 Days to Market Mastery : A Step-by-Step Guide to Profitable Trading

Description:

An excellent book for new traders, 30 Days to Market Mastery outlines an easy-to-understand and easy-to-implement approach to learning how to trade. This book covers the fundamentals of how to structure trades in a disciplined fashion, so as to avoid vague decisions and acting on unclear trading signals. It also provides a number of strategies for entering and exiting the market in a way that maximizes the chances of making money and minimizes the potential for losing money. With this book as their guide, readers will learn the proper organizational, analytical, and behavioral skills that are vital to consistent success in trading. In 30 Days to Market Mastery each trading day contains a single lesson, and each lesson contains a quiz to help the reader master the material.

Title : 30 Days to Market Mastery - A Step-by-Step Guide to Profitable Trading

author(s) : Jacob Bernstein

Publisher: Wiley

Year: 2007

size : 20 Mb

file type : PDF

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Description:

ntroductory Mathematical Analysis for Business, Economics, and the Life and Social Sciences International Edition

Title : ntroductory Mathematical Analysis for Business, Economics, and the Life and Social Sciences International Edition

author(s) : Ernest F. Haeussler

Publisher: Prentice Hal, Paperback

Year: 2010

size : 136 Mb

file type : PDF

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Heard on the Street : quantitative questions from job interviews

Description:

The book contains over 130 quantitative questions collected from actual investment banking, investment management, and options trading job interviews. The interviewers use the same questions year after year and here they are! These questions come from all types of interviews (corporate finance, sales and trading, quantitative research, etc), but they are especially likely in quantitative capital markets job interviews. The questions come from all levels of interviews (undergraduate, MBA, PhD), but they are especially likely if you have, or almost have, an MBA. The questions cover pure quantitative/logic, financial economics, derivatives, and statistics. Each quantitative question in the book is accompanied by a very detailed solution and by helpful advice. The latest edition also includes about 100 non-quantitative actual interview questions. Timothy Crack has a PhD from MIT. He has won many teaching awards and has publications in the top academic, practitioner, and teaching journals in finance. He has degrees in Mathematics/Statistics, Finance, and Financial Economics and a diploma in Accounting/Finance. Dr. Crack taught at the university level for 17 years including four years as a front line teaching assistant for MBA students at MIT. He now heads a quantitative active equity research team at the world's largest institutional money manager.

Title : Heard on the Street: quantitative questions from job interviews

author(s) : Timothy Falcon Crack

Publisher: Timothy Crack

Year: 2003

size : 3 Mb

file type : djvu

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Business and Personal Finance, Student Edition

Description:

Glencoe Business and Personal Finance shows high school students how to manage their personal finances now and in the future. The program helps students realize that they are already making financial decisions, shows them how their decisions affect their future, and allows students to see the business applications of finance. High-interest features, an engaging visual program, and easy-to-read content make the program useful for all types of learners.

Title : Business and Personal Finance, Student Edition

author(s) : Glencoe McGraw-Hill

Publisher: Glencoe/McGraw-Hill

Year: 2007

size : 60 Mb

file type : PDF

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Description:

The plan-as-you-go premise is simple-plan for your business sake, not for plannings sake. Leading business plan expert Tim Berry invites you to block all thoughts of overwhelming, traditional, formal, cookie-cutter business plans and embrace an easier, more practical, modern business plan-the plan that evolves with your business and allows you to start building your business now!

Title : The Plan-as-You-Go Business Plan

author(s) : Tim Berry

Publisher: Entrepreneur Press

Year: 2008

size : 3 Mb

file type : PDF

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Description:

For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually.
In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated.
Based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that, when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice of the customer" and focus on the "metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done." Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives.
With the same profound insight, simplicity, and uncommon sense that propelled The Innovator's Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process--from segmenting markets and identifying opportunities to creating, evaluating, and positioning breakthrough concepts. Using case studies from Microsoft, Johnson & Johnson, AIG, Pfizer, and other leading companies, What Customers Want shows companies how to:
-Obtain unique customer inputs that make predictable innovation possible -Recognize opportunities for disruption, new market creation, and core market growth--well before competitors do -Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value -Systematically define breakthrough products and services concepts
Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers really want

Title : Electronique

author(s) : T. Scott Gross

Publisher: McGraw-Hill

Year: 2005

size : 2 Mb

file type : PDF

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The Ring in the Rubble : Dig Through Change and Find Your Next Golden Opportunity

Description:

Bradt's message in this excellent and inspiring book is a 'golden ring' itself amidst the rubble often permeating our lives. It not only speaks true but makes you strive for more. --Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness.
Beautifully written and full of wisdom, The Ring in the Rubble is a gem. --Ken Blanchard, co-author of The One Minute Manager and Leading at a Higher Level.
Change always creates hidden opportunities. A leader's job is unearthing them. In The Ring in the Rubble , change authority Gary Bradt reveals the secrets to moving beyond the rubble of disruption, fear, and uncertainty that change often creates, to finding the golden ring of opportunity that always lies beneath.
Each chapter of this breakthrough book delivers a powerful principle for leading change, supported by engaging real-life experiences of the author and other well-known business executives that illustrate how to put principles into action. Bradt asks penetrating questions that help you dig deeper and pinpoint the best ways for applying these principles to your specific change effort.
You will discover how Richard Schulze weathered a devastating event that threatened to destroy everything he'd worked so hard to build-and became the founder of Best Buy in the process. You'll see how a 65-year-old man, nearly broke after having suffered a string of disastrous setbacks, dug through the rubble to emerge as Colonel Harland Sanders, who remains the face of Kentucky Fried Chicken to this day. Change itself doesn't dictate the eventual outcome of your situation; how you think about and handle change is what makes all the difference. You'll never find the ring if you don't start digging!

Title : The Ring in the Rubble : Dig Through Change and Find Your Next Golden Opportunity

author(s) : Gary Bradt

Publisher: McGraw-Hill

Year: 2007

size : 2 Mb

file type : PDF

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IBM Cognos 8 Business Intelligence : The Official Guide

Description:

The Only Authorized Guide to IBM Cognos 8 Business Intelligence

Develop, deploy, and maintain a complete BI solution across your enterprise. IBM Cognos 8 Business Intelligence: The Official Guide shows you how to take full advantage of the robust service-oriented architecture and simplified role-based user interfaces. Learn how to create, share, and analyze data-rich reports that lead to increased productivity and better business decisions. Featuring real-world insight and expert tips, this is a must-have guide for IBM Cognos 8 Business Intelligence users of all levels, from administrators to end users.

Measure and monitor performance using dashboards and scorecards
Assign user roles and privileges
Provide complete and consistent access to a broad range of data sources via Cognos Connection
Use Cognos 8 Go! to extend BI to Office applications, mobile devices, and search engines
Enable business users to create reports with Query Studio
Develop new insights by exploring data in multiple dimensions and perspectives with Analysis Studio
Build Dimensional Reports with Report Studio
Use Event Studio to identify and deliver mission-critical information
Create, modify, organize, and publish a model from Cognos Framework Manager
Implement sound security measures
Take advantage of the management tools in Cognos Administration to ensure maximum reliability and availability

Title : IBM Cognos 8 Business Intelligence - The Official Guide

author(s) : Dan Volitich

Publisher: McGraw-Hill Osborne Media

Year: 2008

size : 42 Mb

file type : PDF

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Tips and Traps for Marketing Your Business

Description:

Title : Electronique

author(s) : Scott W. Cooper

Publisher: McGraw-Hill Osborne Media

Year: *****

size : 2 Mb

file type : PDF

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Building & Running a Successful Research Business:A Guide for the Independent Information Professional

Description:

In this how-to guide for information brokers, Bates (a business researcher) offers advice for those interested in starting and running an independent research firm. She explains every aspect of the project, from starting the business and attracting clients, to conducting research.

Title : Building & Running a Successful Research Business - A Guide for the Independent Information Professional

author(s) : Mary Ellen Bates

Publisher: CyberAge

Year: 2010

size : 6 Mb

file type : PDF

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How to get government contracts: Have a slice of the $1 trillion pie

Description:

How to Get Government Contracts demystifies the process of how a company can enter the government market, win its first and subsequent contracts, and then grow itself into a multi-million-dollar government contractor within a couple of years. It offers an insider's view into the latest best practices that government contractors use to succeed in an increasingly competitive market, and it shows exactly how your company can apply these techniques to build a strong business.
Many companies venture into the government market with a certain naivete and pay a hefty price to find out that there is much more to winning a contract than writing last-minute proposals in response to publicly posted solicitations. To stop the bleeding of precious resources, they need to step back to learn how professionals win business in the federal arena. This book shows you how to find, for example, the best potential customers and opportunities for your company. It also explains the secret to winning consistently by conducting pre-proposal preparation (also called "capture") and practicing a disciplined, process-based approach to proposal development.
This book provides a recipe for winning government contracts over and over again, the way seasoned government contractors do it. After reading this book, you will know exactly what to do to position your company to win a government proposal before a solicitation becomes public, including building customer relationships, gathering intelligence, developing a "win strategy," performing competitive analysis, selecting the best teammates, and developing a solution. As a result, you will apply professional techniques to organizing your proposal effort, outlining a proposal document, and writing RFPs that persuade evaluators to award the contract to you.

Title : How to get government contracts - Have a slice of the $1 trillion pie

author(s) : Olessia Smotrova-Taylor

Publisher: Apress

Year: 2012

size : 4 Mb

file type : EPUB

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