Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

Android Apps Marketing : Secrets to Selling Your Android App

Description: The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with peo

42 Rules of Marketing : A Funny Practical Guide with the Quick and Easy Steps to Success

Description: The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do. The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic. (adsbygoogle = window.adsbygoogle || []).push({}); Title : 42 Rules of Marketing - A Funny Practical Gu

Does Your Marketing Sell ? The Secret of Effective Marketing Communications

Description: Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-five years of successful sales and marketing experience, hundreds of real world case studies, the best in marketing communications research and the received wisdom of some of the world's greatest marketers. These elements combine to form a simple, practical model that will help you to create striking marketing communications and to discover and remove the flaws from your marketing message. Highlighting the best of contemporary marketing campaigns with

Gay and Lesbian Tourism : the Essential Guide for Marketing cover

Description: This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to e

Shiny Objects Marketing : Using Simple Human Instincts to Make Your Brand Irresistible

Description: "Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."–Michael Purcell, Senior Vice President, Product Development, Global Cash Card"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."–Catherine Monson, President, PIP Printing"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Onc

The Little Blue Book of Marketing : Build a Killer Plan in Less Than a Day

Description: A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fres

The Cool Factor : Building Your Brands Image through Partnership Marketing

Description: What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor , Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their ''cool factor'' even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top. (adsbygoogle = window.adsbygoogle || []).push({}); Tit

Product Innovation : Leading Change through Integrated Product Development

Description: This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students. (adsbygoogle = window.adsbygoogle || []).push({}); Title : Product Innovation - Leading Change through Integrated Product Development author(s) :

Visual Marketing : From Attention to Action

Description: Visual Marketing: From Attention to Action Visual Marketing: From Attention to ActionКниги Маркетинг Автор: Michel Wedel, Rik Pieters Год издания: 2007 Формат: pdf Издат.:Lawrence Erlbaum Страниц: 320 Размер: 4,2 ISBN: 0805862927 Язык: Английский0 (голосов: 0) Оценка:This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. T

30 Days to Market Mastery : A Step-by-Step Guide to Profitable Trading

Description: An excellent book for new traders, 30 Days to Market Mastery outlines an easy-to-understand and easy-to-implement approach to learning how to trade. This book covers the fundamentals of how to structure trades in a disciplined fashion, so as to avoid vague decisions and acting on unclear trading signals. It also provides a number of strategies for entering and exiting the market in a way that maximizes the chances of making money and minimizes the potential for losing money. With this book as their guide, readers will learn the proper organizational, analytical, and b

Introductory Mathematical Analysis for Business, Economics, and the Life and Social Sciences

Description: ntroductory Mathematical Analysis for Business, Economics, and the Life and Social Sciences International Edition (adsbygoogle = window.adsbygoogle || []).push({}); Title : ntroductory Mathematical Analysis for Business, Economics, and the Life and Social Sciences International Edition author(s) :  Ernest F. Haeussler Publisher: Prentice Hal, Paperback Year: 2010 size : 136 Mb file type : PDF (adsbygoogle = window.adsbygoogle || []).push({}); Here (adsbygoogle = window.adsbygoogle || []).push({}); pl

Heard on the Street : quantitative questions from job interviews

Description: The book contains over 130 quantitative questions collected from actual investment banking, investment management, and options trading job interviews. The interviewers use the same questions year after year and here they are! These questions come from all types of interviews (corporate finance, sales and trading, quantitative research, etc), but they are especially likely in quantitative capital markets job interviews. The questions come from all levels of interviews (undergraduate, MBA, PhD), but they are especially likely if you have, or almost have, an MBA. The que

Business and Personal Finance, Student Edition

Description: Glencoe Business and Personal Finance shows high school students how to manage their personal finances now and in the future. The program helps students realize that they are already making financial decisions, shows them how their decisions affect their future, and allows students to see the business applications of finance. High-interest features, an engaging visual program, and easy-to-read content make the program useful for all types of learners. (adsbygoogle = window.adsbygoogle || []).push({}); Title : Business and Personal Finance, Student E

The Plan-as-You-Go Business Plan

Description: The plan-as-you-go premise is simple-plan for your business sake, not for plannings sake. Leading business plan expert Tim Berry invites you to block all thoughts of overwhelming, traditional, formal, cookie-cutter business plans and embrace an easier, more practical, modern business plan-the plan that evolves with your business and allows you to start building your business now! (adsbygoogle = window.adsbygoogle || []).push({}); Title : The Plan-as-You-Go Business Plan author(s) :  Tim Berry Publisher: Entrepreneur Press Year:

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Description: For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually. In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony

The Ring in the Rubble : Dig Through Change and Find Your Next Golden Opportunity

Description: Bradt's message in this excellent and inspiring book is a 'golden ring' itself amidst the rubble often permeating our lives. It not only speaks true but makes you strive for more. --Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness. Beautifully written and full of wisdom, The Ring in the Rubble is a gem. --Ken Blanchard, co-author of The One Minute Manager and Leading at a Higher Level. Change always creates hidden opportunities. A leader's job is unearthing them. In The Ring in the Rubble , change aut

IBM Cognos 8 Business Intelligence : The Official Guide

Description: The Only Authorized Guide to IBM Cognos 8 Business Intelligence Develop, deploy, and maintain a complete BI solution across your enterprise. IBM Cognos 8 Business Intelligence: The Official Guide shows you how to take full advantage of the robust service-oriented architecture and simplified role-based user interfaces. Learn how to create, share, and analyze data-rich reports that lead to increased productivity and better business decisions. Featuring real-world insight and expert tips, this is a must-have guide for IBM Cognos 8 Business Intelligence users of all leve

Tips and Traps for Marketing Your Business

Description: (adsbygoogle = window.adsbygoogle || []).push({}); Title : Electronique author(s) :  Scott W. Cooper Publisher: McGraw-Hill Osborne Media Year: ***** size : 2 Mb file type : PDF (adsbygoogle = window.adsbygoogle || []).push({}); Here (adsbygoogle = window.adsbygoogle || []).push({}); please if the url of download is not work , informed me by comment and thank you

Building & Running a Successful Research Business

Description: In this how-to guide for information brokers, Bates (a business researcher) offers advice for those interested in starting and running an independent research firm. She explains every aspect of the project, from starting the business and attracting clients, to conducting research. (adsbygoogle = window.adsbygoogle || []).push({}); Title : Building & Running a Successful Research Business - A Guide for the Independent Information Professional author(s) :  Mary Ellen Bates Publisher: CyberAge Year: 2010 size : 6 Mb fil

How to get government contracts: Have a slice of the $1 trillion pie

Description: How to Get Government Contracts demystifies the process of how a company can enter the government market, win its first and subsequent contracts, and then grow itself into a multi-million-dollar government contractor within a couple of years. It offers an insider's view into the latest best practices that government contractors use to succeed in an increasingly competitive market, and it shows exactly how your company can apply these techniques to build a strong business. Many companies venture into the government market with a certain naivete and pay a hefty price to
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